diff --git a/web/src/components/feats/airline/AirlineCard.tsx b/web/src/components/feats/airline/AirlineCard.tsx
index eff36d0..681bf15 100644
--- a/web/src/components/feats/airline/AirlineCard.tsx
+++ b/web/src/components/feats/airline/AirlineCard.tsx
@@ -1,73 +1,87 @@
 'use client';
 
 import type { EventName } from '@/lib/events';
+import { useHoverTracking } from '@/hooks/useHoverTracking';
 
 const dispatchInteraction = (eventName: EventName, productId?: string, metadata?: Record<string, unknown>) => {
-  const e = new CustomEvent('definedInteraction', {
-    detail: { eventName, productId, metadata },
-  });
-  document.dispatchEvent(e);
+    const e = new CustomEvent('definedInteraction', {
+        detail: { eventName, productId, metadata },
+    });
+    document.dispatchEvent(e);
 };
 
 type CabinClass = 'economy' | 'premium' | 'business' | 'first';
 type FareRule = 'flexible' | 'standard' | 'basic';
 
 interface Flight {
-  id: string;
-  departure: { time: string; airport: string };
-  arrival: { time: string; airport: string };
-  duration: string;
-  stops: number;
-  cabinClass: CabinClass;
-  fareRule: FareRule;
-  refundable: boolean;
-  basePrice: number;
+    id: string;
+    departure: { time: string; airport: string };
+    arrival: { time: string; airport: string };
+    duration: string;
+    stops: number;
+    cabinClass: CabinClass;
+    fareRule: FareRule;
+    refundable: boolean;
+    basePrice: number;
 }
 
 const PriceDisplay = ({ price }: { price: number }) => (
-  <div className="fare-price">${price}</div>
+    <div className="fare-price">${price}</div>
 );
 
 export default function AirlineCard({ flight }: { flight: Flight }) {
-  const handleCardClick = () => {
-    dispatchInteraction('product_view', flight.id, {
-      cabinClass: flight.cabinClass,
-      fareRule: flight.fareRule,
-      price: flight.basePrice,
+    const durationRef = useHoverTracking({
+        eventName: 'hover_over_title',
+        productId: flight.id,
+        metadata: { elementText: flight.duration },
     });
-  };
 
-  return (
-    <div
-      className="flight-card cursor-pointer"
-      onClick={handleCardClick}
-      onMouseEnter={() => dispatchInteraction('product_hover', flight.id)}
-    >
-      <div className="flight-timing">
-        <div className="flight-time">{flight.departure.time}</div>
-        <div className="flight-airport">{flight.departure.airport}</div>
-      </div>
+    const priceRef = useHoverTracking({
+        eventName: 'hover_over_paragraph',
+        productId: flight.id,
+        metadata: { elementText: `$${flight.basePrice}` },
+    });
 
-      <div className="flight-route">
-        <div className="flight-duration">{flight.duration}</div>
-        <div className="flight-stops">
-          {flight.stops === 0 ? 'Direct' : `${flight.stops} stop${flight.stops > 1 ? 's' : ''}`}
+    const handleCardClick = () => {
+        dispatchInteraction('view_item_page', flight.id, {
+            cabinClass: flight.cabinClass,
+            fareRule: flight.fareRule,
+            price: flight.basePrice,
+        });
+    };
+
+    return (
+        <div
+            className="flight-card cursor-pointer"
+            onClick={handleCardClick}
+        >
+            <div className="flight-timing">
+                <div className="flight-time">{flight.departure.time}</div>
+                <div className="flight-airport">{flight.departure.airport}</div>
+            </div>
+
+            <div className="flight-route">
+                <div ref={durationRef} className="flight-duration">{flight.duration}</div>
+                <div className="flight-stops">
+                    {flight.stops === 0 ? 'Direct' : `${flight.stops} stop${flight.stops > 1 ? 's' : ''}`}
+                </div>
+            </div>
+
+            <div className="flight-timing">
+                <div className="flight-time">{flight.arrival.time}</div>
+                <div className="flight-airport">{flight.arrival.airport}</div>
+            </div>
+
+            <div className="flight-pricing">
+                <div className="fare-class capitalize mb-2">{flight.cabinClass}</div>
+                <div className="text-sm text-[var(--text-secondary)] mb-2 capitalize">{flight.fareRule}</div>
+                {flight.refundable && (
+                    <div className="badge-value text-xs mb-2">Refundable</div>
+                )}
+                <div ref={priceRef}>
+                    <PriceDisplay price={flight.basePrice} />
+                </div>
+            </div>
         </div>
-      </div>
-
-      <div className="flight-timing">
-        <div className="flight-time">{flight.arrival.time}</div>
-        <div className="flight-airport">{flight.arrival.airport}</div>
-      </div>
-
-      <div className="flight-pricing">
-        <div className="fare-class capitalize mb-2">{flight.cabinClass}</div>
-        <div className="text-sm text-[var(--text-secondary)] mb-2 capitalize">{flight.fareRule}</div>
-        {flight.refundable && (
-          <div className="badge-value text-xs mb-2">Refundable</div>
-        )}
-        <PriceDisplay price={flight.basePrice} />
-      </div>
-    </div>
-  );
+    );
 }
diff --git a/web/src/components/feats/hotel/HotelCard.tsx b/web/src/components/feats/hotel/HotelCard.tsx
index 2e635a8..9a8c7e1 100644
--- a/web/src/components/feats/hotel/HotelCard.tsx
+++ b/web/src/components/feats/hotel/HotelCard.tsx
@@ -1,87 +1,101 @@
 'use client';
 
 import type { EventName } from '@/lib/events';
+import { useHoverTracking } from '@/hooks/useHoverTracking';
 
 const dispatchInteraction = (eventName: EventName, productId?: string, metadata?: Record<string, unknown>) => {
-  const e = new CustomEvent('definedInteraction', {
-    detail: { eventName, productId, metadata },
-  });
-  document.dispatchEvent(e);
+    const e = new CustomEvent('definedInteraction', {
+        detail: { eventName, productId, metadata },
+    });
+    document.dispatchEvent(e);
 };
 
 interface Hotel {
-  id: string;
-  name: string;
-  roomType: string;
-  checkIn: string;
-  checkOut: string;
-  amenities: string[];
-  refundable: boolean;
-  pricePerNight: number;
-  nights: number;
+    id: string;
+    name: string;
+    roomType: string;
+    checkIn: string;
+    checkOut: string;
+    amenities: string[];
+    refundable: boolean;
+    pricePerNight: number;
+    nights: number;
 }
 
 const PriceDisplay = ({ price, perNight }: { price: number; perNight: boolean }) => (
-  <div className="price-wrapper">
-    <div className="price-label">{perNight ? 'Per night' : 'Total'}</div>
-    <div className="price-amount">${price}</div>
-    {perNight && <div className="price-unit">/night</div>}
-  </div>
+    <div className="price-wrapper">
+        <div className="price-label">{perNight ? 'Per night' : 'Total'}</div>
+        <div className="price-amount">${price}</div>
+        {perNight && <div className="price-unit">/night</div>}
+    </div>
 );
 
 const AmenityIcon = ({ name }: { name: string }) => {
-  const iconMap: Record<string, string> = {
-    wifi: 'Wi-Fi',
-    pool: 'Pool',
-    gym: 'Gym',
-    parking: 'Parking',
-    breakfast: 'Breakfast',
-    spa: 'Spa',
-  };
-  return <span className="feature-tag">{iconMap[name.toLowerCase()] || name}</span>;
+    const iconMap: Record<string, string> = {
+        wifi: 'Wi-Fi',
+        pool: 'Pool',
+        gym: 'Gym',
+        parking: 'Parking',
+        breakfast: 'Breakfast',
+        spa: 'Spa',
+    };
+    return <span className="feature-tag">{iconMap[name.toLowerCase()] || name}</span>;
 };
 
 export default function HotelCard({ hotel }: { hotel: Hotel }) {
-  const handleCardClick = () => {
-    dispatchInteraction('product_view', hotel.id, {
-      roomType: hotel.roomType,
-      price: hotel.pricePerNight,
-      nights: hotel.nights,
+    const titleRef = useHoverTracking({
+        eventName: 'hover_over_title',
+        productId: hotel.id,
+        metadata: { elementText: hotel.name },
     });
-  };
 
-  return (
-    <div
-      className="hotel-card cursor-pointer"
-      onClick={handleCardClick}
-      onMouseEnter={() => dispatchInteraction('product_hover', hotel.id)}
-    >
-      <div className="hotel-image bg-gray-200 flex items-center justify-center">
-        <span className="text-gray-400 text-sm">Image</span>
-      </div>
+    const priceRef = useHoverTracking({
+        eventName: 'hover_over_paragraph',
+        productId: hotel.id,
+        metadata: { elementText: `$${hotel.pricePerNight}` },
+    });
 
-      <div className="hotel-info">
-        <h3 className="hotel-name">{hotel.name}</h3>
-        <div className="hotel-location text-sm mb-2">{hotel.roomType}</div>
-        <div className="text-sm text-[var(--text-secondary)] mb-2">
-          {hotel.checkIn} - {hotel.checkOut}
-        </div>
-        <div className="hotel-features">
-          {hotel.amenities.map((a) => (
-            <AmenityIcon key={a} name={a} />
-          ))}
-        </div>
-        {hotel.refundable && (
-          <div className="free-cancellation mt-2">Free cancellation</div>
-        )}
-      </div>
+    const handleCardClick = () => {
+        dispatchInteraction('view_item_page', hotel.id, {
+            roomType: hotel.roomType,
+            price: hotel.pricePerNight,
+            nights: hotel.nights,
+        });
+    };
 
-      <div className="hotel-pricing">
-        <PriceDisplay price={hotel.pricePerNight} perNight />
-        <div className="text-xs text-[var(--text-secondary)] mt-1">
-          ${hotel.pricePerNight * hotel.nights} total for {hotel.nights} night{hotel.nights > 1 ? 's' : ''}
+    return (
+        <div
+            className="hotel-card cursor-pointer"
+            onClick={handleCardClick}
+        >
+            <div className="hotel-image bg-gray-200 flex items-center justify-center">
+                <span className="text-gray-400 text-sm">Image</span>
+            </div>
+
+            <div className="hotel-info">
+                <h3 ref={titleRef} className="hotel-name">{hotel.name}</h3>
+                <div className="hotel-location text-sm mb-2">{hotel.roomType}</div>
+                <div className="text-sm text-[var(--text-secondary)] mb-2">
+                    {hotel.checkIn} - {hotel.checkOut}
+                </div>
+                <div className="hotel-features">
+                    {hotel.amenities.map((a) => (
+                        <AmenityIcon key={a} name={a} />
+                    ))}
+                </div>
+                {hotel.refundable && (
+                    <div className="free-cancellation mt-2">Free cancellation</div>
+                )}
+            </div>
+
+            <div className="hotel-pricing">
+                <div ref={priceRef}>
+                    <PriceDisplay price={hotel.pricePerNight} perNight />
+                </div>
+                <div className="text-xs text-[var(--text-secondary)] mt-1">
+                    ${hotel.pricePerNight * hotel.nights} total for {hotel.nights} night{hotel.nights > 1 ? 's' : ''}
+                </div>
+            </div>
         </div>
-      </div>
-    </div>
-  );
+    );
 }
diff --git a/web/src/hooks/useInteractionTracking.ts b/web/src/hooks/useInteractionTracking.ts
index 26173cd..563e9ec 100644
--- a/web/src/hooks/useInteractionTracking.ts
+++ b/web/src/hooks/useInteractionTracking.ts
@@ -42,23 +42,6 @@ export const useInteractionTracking = () => {
             setReady(true);
         });
 
-        const handleClick = (e: MouseEvent) => {
-            if (!sidRef.current) return;
-            const tgt = e.target as HTMLElement;
-            const page = window.location.pathname;
-            track({
-                sessionId: sidRef.current,
-                eventName: 'click',
-                page,
-                metadata: {
-                    x: e.clientX,
-                    y: e.clientY,
-                    targetEl: tgt.tagName,
-                    targetUrl: tgt instanceof HTMLAnchorElement ? tgt.href : undefined,
-                },
-            });
-        };
-
         const handlePageView = () => {
             if (!sidRef.current) return;
             const page = window.location.pathname;
@@ -94,11 +77,9 @@ export const useInteractionTracking = () => {
         if (!ready) return;
 
         handlePageView();
-        document.addEventListener('click', handleClick);
         document.addEventListener('definedInteraction', handleDefinedInteraction);
 
         return () => {
-            document.removeEventListener('click', handleClick);
             document.removeEventListener('definedInteraction', handleDefinedInteraction);
         };
     }, [ready]);