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\end{titlepage}
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\begin{abstract}
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The primary objective of this thesis is to develop and validate pricing heuristics that protect e-commerce platforms from systematic exploitation by Large Language Model (LLM) agents within dynamic pricing environments. As AI agents increasingly mediate consumer transactions, they enable users to circumvent the Cost of Information (the price premium accumulated through demand signal expression) by conducting reconnaissance in isolated sessions before executing purchases through clean sessions at base prices. This research will make an anticipatory contribution by adapting recommendation system methodologies to distinguish between genuine human browsing behavior and agent-orchestrated information gathering, thereby enabling pricing systems to maintain margin integrity without degrading the user experience for legitimate customers or getting rid of leads generated by LLMs.
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With accelerated growth of Lager Language Model agents in e-commerce a novel adversarial dynamic to digital markets emerges. This paper address the vulnerability of dynamic pricing systems to AI intermediaries that decouple the information gather stages from the transaction execution. By conducing reconnaissance isolates sessions, agents circumvent the ``Cost of Information'' (COI) defined as the accumulated price premium typically thought demand expression estimators.
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We formally define this phenomenon and derive the Cost of Information Theorem, proving that as the saturation of independent, utility-maximizing agents increases, the platform’s ability to sustain a COI converges to zero, rendering standard dynamic pricing mechanisms incentive-incompatible.
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To respond to this threat we propose a defensive framework which integrates behavioral economics with Adversarially Distributionally Robust Optimization (DRO). We introduce a custom e-commerce research platform built on hybrid Kappa-Lambda architecture, designed to capture and simulate high-fidelity controlled interaction trajectories. We further demonstrate through modeling that human and agent behaviors exhibit distinct transition probability kernels, enabling the construction of discriminative models based on Kullback-Leibler divergence.
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These behavioral signals serve as inputs for a Distributionally Robust Reinforcement Learning (DR-RL) agent. We formulate the pricing problem as a Stackelberg game where the learner optimizes against an ambiguity set of demand distributions defined by the Wasserstein distance. This approach allows the pricing policy to remain robust against non-stationary contamination without overfitting to deterministic demand curves. The research validates a mechanism for preserving margin integrity and market equilibrium in an agent-mediated economy, while minimizing degradation to the legitimate human user experience (UX).
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\end{abstract}
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\noindent\textbf{Keywords:} Dynamic Pricing, LLM Agents, Adversarial Machine Learning, E-commerce, Behavioral Detection, Reinforcement Learning
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