diff --git a/web/src/app/api/ingest/route.ts b/web/src/app/api/ingest/route.ts
index 70497ac..6507629 100644
--- a/web/src/app/api/ingest/route.ts
+++ b/web/src/app/api/ingest/route.ts
@@ -7,7 +7,7 @@ export async function POST(req: NextRequest) {
   try {
     const body = await req.json();
 
-    const storeMode = process.env.STORE_MODE || 'hotel';
+    const storeMode = process.env.NEXT_PUBLIC_STORE_MODE || process.env.STORE_MODE || 'hotel';
     const userAgent = req.headers.get('user-agent') || undefined;
 
     const event: EventBase = {
diff --git a/web/src/app/api/pricing/route.ts b/web/src/app/api/pricing/route.ts
index 959b46c..1aec75b 100644
--- a/web/src/app/api/pricing/route.ts
+++ b/web/src/app/api/pricing/route.ts
@@ -11,7 +11,7 @@ export async function GET(req: NextRequest) {
     const productId = searchParams.get('productId');
     const sessionId = searchParams.get('sessionId');
     const experimentId = searchParams.get('experimentId');
-    const storeMode = process.env.NEXT_PUBLIC_STORE_MODE || 'shop';
+    const storeMode = process.env.NEXT_PUBLIC_STORE_MODE || process.env.STORE_MODE || 'hotel';
 
     if (!productId) {
         return NextResponse.json(
diff --git a/web/src/lib/config.ts b/web/src/lib/config.ts
index ca9664e..22d4856 100644
--- a/web/src/lib/config.ts
+++ b/web/src/lib/config.ts
@@ -16,7 +16,7 @@ const envSchema = z.object({
 // parse and validate env at module load, fail fast with descriptive errors
 const parseEnv = (): Env => {
     const result = envSchema.safeParse({
-        STORE_MODE: process.env.STORE_MODE,
+        STORE_MODE: process.env.NEXT_PUBLIC_STORE_MODE || process.env.STORE_MODE,
         NEXT_PUBLIC_API_BASE: process.env.NEXT_PUBLIC_API_BASE,
         NEXT_PUBLIC_APP_ENV: process.env.NEXT_PUBLIC_APP_ENV,
     });