feature: experiemntal sessin pricer and metrics(vibe)

experiments/procesing/metrics.py

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+"""
+Revenue and KPI benchmark framework for pricing strategies.
+
+Computes session-level and aggregate metrics to compare pricing functions:
+    - Revenue: R_T = Σ P_t^T · Q_t
+    - Conversion rate
+    - Average order value (AOV)
+    - Agent exploitation loss: L_agent = R_oracle - R_observed
+"""
+from typing import Dict, List, Any, Optional
+from dataclasses import dataclass, field, asdict
+import pandas as pd
+import numpy as np
+
+
+@dataclass
+class SessionMetrics:
+    """KPIs for single session."""
+    session_id: str
+    experiment_id: Optional[str] = None
+
+    # interaction metrics
+    total_interactions: int = 0
+    page_views: int = 0
+    item_views: int = 0
+    searches: int = 0
+    cart_adds: int = 0
+
+    # revenue metrics
+    items_purchased: int = 0
+    total_revenue: float = 0.0
+    avg_item_price: float = 0.0
+    conversion_rate: float = 0.0
+
+    # pricing signals
+    total_price_shown: float = 0.0  # sum of all prices displayed
+    avg_markup: float = 0.0  # avg (price / base_price)
+
+    # behavioral features (for agent detection)
+    interaction_velocity: float = 0.0  # interactions per minute
+    session_duration_sec: float = 0.0
+    unique_products_viewed: int = 0
+
+    metadata: Dict[str, Any] = field(default_factory=dict)
+
+    def to_dict(self) -> Dict[str, Any]:
+        return asdict(self)
+
+
+@dataclass
+class AggregateMetrics:
+    """Aggregate KPIs across sessions/experiments."""
+    experiment_id: Optional[str] = None
+    n_sessions: int = 0
+
+    # revenue aggregates
+    total_revenue: float = 0.0
+    avg_revenue_per_session: float = 0.0
+    median_revenue_per_session: float = 0.0
+
+    # conversion aggregates
+    total_conversions: int = 0
+    conversion_rate: float = 0.0  # purchases / sessions
+
+    # pricing aggregates
+    avg_markup: float = 0.0
+    median_markup: float = 0.0
+
+    # agent exploitation metrics
+    estimated_agent_sessions: int = 0  # sessions flagged as agent-driven
+    agent_revenue: float = 0.0
+    human_revenue: float = 0.0
+    agent_loss: float = 0.0  # L_agent = R_oracle - R_observed (if available)
+
+    def to_dict(self) -> Dict[str, Any]:
+        return asdict(self)
+
+
+class MetricsComputer:
+    """Compute session and aggregate metrics from interaction/price logs."""
+
+    @staticmethod
+    def compute_session_metrics(
+        session_id: str,
+        interactions: pd.DataFrame,
+        price_logs: pd.DataFrame,
+        purchases: Optional[pd.DataFrame] = None,
+        experiment_id: Optional[str] = None
+    ) -> SessionMetrics:
+        """
+        Compute metrics for single session.
+
+        Args:
+            session_id: session identifier
+            interactions: user-interactions events for this session
+            price_logs: price-logs for this session
+            purchases: purchase events (if available)
+            experiment_id: experiment identifier
+        """
+        metrics = SessionMetrics(session_id=session_id, experiment_id=experiment_id)
+
+        if interactions.empty:
+            return metrics
+
+        # interaction counts
+        event_counts = interactions['eventName'].value_counts().to_dict()
+        metrics.total_interactions = len(interactions)
+        metrics.page_views = event_counts.get('page_view', 0) + event_counts.get('view_item_page', 0)
+        metrics.item_views = event_counts.get('view_item_page', 0)
+        metrics.searches = event_counts.get('search', 0)
+        metrics.cart_adds = event_counts.get('add_item_to_cart', 0)
+
+        # unique products viewed
+        metrics.unique_products_viewed = interactions['productId'].dropna().nunique()
+
+        # session duration
+        if 'ts' in interactions.columns:
+            timestamps = pd.to_datetime(interactions['ts'])
+            metrics.session_duration_sec = (timestamps.max() - timestamps.min()).total_seconds()
+            if metrics.session_duration_sec > 0:
+                metrics.interaction_velocity = (metrics.total_interactions / metrics.session_duration_sec) * 60
+
+        # revenue from purchases
+        if purchases is not None and not purchases.empty:
+            metrics.items_purchased = len(purchases)
+            metrics.total_revenue = purchases['price'].sum() if 'price' in purchases.columns else 0.0
+            metrics.avg_item_price = metrics.total_revenue / metrics.items_purchased if metrics.items_purchased > 0 else 0.0
+            metrics.conversion_rate = 1.0 if metrics.items_purchased > 0 else 0.0
+
+        # pricing metrics
+        if not price_logs.empty:
+            metrics.total_price_shown = price_logs['price'].sum()
+            # compute markup if base_price available in price logs or join with product catalog
+            if 'base_price' in price_logs.columns:
+                valid_markup = price_logs[price_logs['base_price'] > 0]
+                if not valid_markup.empty:
+                    metrics.avg_markup = (valid_markup['price'] / valid_markup['base_price']).mean()
+
+        return metrics
+
+    @staticmethod
+    def compute_aggregate_metrics(
+        session_metrics_list: List[SessionMetrics],
+        experiment_id: Optional[str] = None,
+        agent_detector_fn: Optional[callable] = None
+    ) -> AggregateMetrics:
+        """
+        Aggregate metrics across sessions.
+
+        Args:
+            session_metrics_list: list of SessionMetrics
+            experiment_id: experiment identifier
+            agent_detector_fn: optional function to classify session as agent (returns bool)
+        """
+        agg = AggregateMetrics(experiment_id=experiment_id)
+        agg.n_sessions = len(session_metrics_list)
+
+        if agg.n_sessions == 0:
+            return agg
+
+        df = pd.DataFrame([m.to_dict() for m in session_metrics_list])
+
+        # revenue aggregates
+        agg.total_revenue = df['total_revenue'].sum()
+        agg.avg_revenue_per_session = df['total_revenue'].mean()
+        agg.median_revenue_per_session = df['total_revenue'].median()
+
+        # conversion aggregates
+        agg.total_conversions = (df['items_purchased'] > 0).sum()
+        agg.conversion_rate = agg.total_conversions / agg.n_sessions
+
+        # pricing aggregates
+        valid_markups = df[df['avg_markup'] > 0]
+        if not valid_markups.empty:
+            agg.avg_markup = valid_markups['avg_markup'].mean()
+            agg.median_markup = valid_markups['avg_markup'].median()
+
+        # agent detection (if detector provided)
+        if agent_detector_fn is not None:
+            agent_flags = [agent_detector_fn(m) for m in session_metrics_list]
+            agg.estimated_agent_sessions = sum(agent_flags)
+
+            agent_revenue = sum(m.total_revenue for m, is_agent in zip(session_metrics_list, agent_flags) if is_agent)
+            human_revenue = sum(m.total_revenue for m, is_agent in zip(session_metrics_list, agent_flags) if not is_agent)
+
+            agg.agent_revenue = agent_revenue
+            agg.human_revenue = human_revenue
+
+        return agg
+
+    @staticmethod
+    def compare_pricing_strategies(
+        experiments: Dict[str, List[SessionMetrics]],
+        baseline_experiment_id: Optional[str] = None
+    ) -> pd.DataFrame:
+        """
+        Compare multiple pricing strategies/experiments.
+
+        Args:
+            experiments: dict mapping experiment_id -> list of SessionMetrics
+            baseline_experiment_id: experiment to use as baseline for comparison
+
+        Returns:
+            DataFrame with comparative metrics
+        """
+        results = []
+        baseline_agg = None
+
+        for exp_id, session_metrics in experiments.items():
+            agg = MetricsComputer.compute_aggregate_metrics(session_metrics, experiment_id=exp_id)
+            result = agg.to_dict()
+
+            if exp_id == baseline_experiment_id:
+                baseline_agg = agg
+
+            results.append(result)
+
+        df = pd.DataFrame(results)
+
+        # add relative metrics if baseline exists
+        if baseline_agg is not None:
+            df['revenue_lift_pct'] = ((df['total_revenue'] - baseline_agg.total_revenue) / baseline_agg.total_revenue * 100)
+            df['conversion_lift_pct'] = ((df['conversion_rate'] - baseline_agg.conversion_rate) / baseline_agg.conversion_rate * 100)
+
+        return df
+
+
+def simple_agent_detector(session_metrics: SessionMetrics, velocity_threshold: float = 5.0) -> bool:
+    """
+    Simple heuristic agent detector based on interaction velocity.
+
+    Args:
+        session_metrics: SessionMetrics instance
+        velocity_threshold: interactions per minute threshold (default: 5.0)
+
+    Returns:
+        True if session likely agent-driven
+    """
+    # agents tend to have higher interaction velocity and lower session duration
+    if session_metrics.interaction_velocity > velocity_threshold:
+        return True
+    # agents often view many products quickly without converting
+    if session_metrics.unique_products_viewed > 10 and session_metrics.conversion_rate == 0:
+        return True
+    return False