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\section{Introduction}

Research Objectives and Contribution: What are we making, why and who should care?

\subsection{Motivation and Market Context}
Current market dynamics and trends of dynamic pricing and AI agents. Future projections of AI agents. Key stakeholders that are discussing this and reporting on it (Thales). Who is most affected
\subsection{Solution Space Overview}
Different approaches and perspectives, here also add a preview of what will be developed and explored in the lit review.